GeoTrail - Spatial, Data, Development

A CLEARER PATH FORWARD

Spatial intelligence.
Built for the
real world.

We connect GIS, software, data engineering, and Spatial AI to solve complex challenges—and turn possibility into progress.

Explore our capabilities

01 / Real data. Real places. Real impact.

+
THE BIG PICTURE. EVERY DETAIL.

Explore a connected landscape

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FROM COMPLEXITY
TO CLARITY.

GIS & spatial analysis Data engineering Custom applications Automation & Spatial AI

TECHNICAL DEPTH. PRACTICAL OUTCOMES.

Where spatial work gets
complicated, we get useful.

From your first data question to a system your team relies on, we connect GIS, data, software, and AI into one practical solution.

SEE THE CONNECTIONS

Put location to work.

Bring clarity to complex landscapes with purposeful maps, spatial analysis, and enterprise GIS—ArcGIS Enterprise, ArcGIS Online, and a strategy built around the decisions you need to make.

GIS strategySpatial analysisArcGIS EnterpriseWeb mapping

REAL PLACES. REAL OPPORTUNITIES.

Grounded in your world.

Spatial solutions shaped by the people, resources, and environments they serve.

FROM THE FIELD TO WHAT’S NEXT

One connected stack.
A better way forward.

Good spatial work doesn’t stop at the map. The interesting problems are rarely just maps, just software, or just data—they sit in between. So we work the whole stack, from field capture to the decisions it supports, with each layer strengthening the next.

01

Capture

Field & public data

02

Understand

GIS & spatial processing

03

Connect

PostGIS & SQL foundations

04

Automate

APIs & reliable workflows

05

Act

Apps, AI & decisions

THE TOOLKIT WE BUILD WITH

ArcGIS EnterpriseArcGIS OnlineFMEMapLibreSpatial databasesSQLDuckDBETLPythonC#C++JavaScriptReactFastAPIAPIsVS CodeSpatial AIClaudeCodexGrokAzureAWSCloudflare

EXPERIENCE THAT CONNECTS THE DOTS

Built on real work.

Enterprise GIS for energy and land. Commercial geoscience software. Spatial analytics for rural water programs nationwide. Grounded in geology, GIScience, and three decades of shipping real systems.

30+Years in software and geospatial technology
20+Years focused on GIS
MSGIScience, Northwest Missouri State University
BSGeology, Fort Lewis College
INDUSTRY AND CONSULTING EXPERIENCE

ENERGY / SPATIAL ANALYSIS / DASHBOARDS

Enterprise GIS & spatial analysis

Enterprise GIS environments, spatial data warehouses, FME automation, land and lease systems, and analysis that supports operations, geology, and corporate decisions.

STRATER / DIDGER / SOFTWARE DEVELOPMENT

Commercial software development

Design and C++ development on Didger, a map and graph digitization product, and Strater, for borehole and downhole visualization—including raster-to-vector tools used across the geoscience community.

NRWA / EPA · CDC · USDA / DECISION-SUPPORT

Rural water & public-data analytics

Spatial decision-support for rural water and wastewater programs nationwide. Automated pipelines that bring together EPA, CDC, USDA, and other public data to identify communities of need and support program and funding decisions—built for GIS and non-GIS users.

THE PERSON BEHIND GEOTRAIL

A geologist who
builds software.

GeoTrail is the consulting practice of Paul Morrison—three decades of turning maps, data, and code into tools people actually use.

Paul trained as a geologist, then spent thirteen years at Golden Software leading the design and C++ development of Didger and Strater—commercial mapping and borehole software still used across the geoscience community. What began as software for geologists became a career connecting the spatial and software worlds.

From there the work moved into enterprise GIS for energy: geospatial systems, spatial data warehouses, and automation at SM Energy, Chaparral Energy, and Red Bluff Resources. Today, as GIS Manager at the National Rural Water Association, Paul designs the applications, data pipelines, and AI-assisted analytics that help rural water and wastewater programs reach communities across the country.

The current fascination is Spatial AI: natural-language interaction with geospatial information, intelligent data discovery, and new ways to ask a map a question in plain language.

“The most interesting problems are rarely just a GIS problem, a software problem, or a data problem. They sit somewhere in between—where technologies, datasets, and workflows come together as one practical solution.”

YOUR NEXT CHALLENGE. OUR NEXT CONVERSATION.

Have a spatial problem
that doesn’t fit in a box?

Let’s build a better path forward.

LET’S FIND YOUR PATH FORWARD

What are you
working on?

Tell us a little about your challenge.

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